Websites that sell, not just look pretty or win awards.

Fast sites and online stores from a team that has spent seven years running the ads that send people to them. Built, measured, handed over.

years running paid ads
7+
brands worked with
50+
in ad spend managed
$100K+
websites launched
125+

Partner badges

  • Google Partner
  • Meta Business Partner

Why businesses pick 77Labs

  • You own everything

    Your store, your domain, your ad accounts and your data stay in your name. If you ever leave, you take all of it with you.

  • No commission, ever

    We charge for the work, not a share of your orders. Sell ten times more next year and you pay us nothing extra.

  • Built by people who run ads

    The team building your site has spent years spending ad budgets on sites like it. We know which pages turn clicks into orders.

Who we work with

  • D2C brands in fashion, beauty and home
  • Wholesalers and resellers
  • Marketplace sellers
  • Real estate
  • Clinics, consultants and local services
  • First-time online sellers
  • International brands selling in India

Not sure what you need? Find your path.

Four questions. You get the order we would do things in, and why. It is the same thinking we use on the free call.

What do you sell?
Who buys it?
What do you have today?
Monthly budget for ads and tools, not counting the build?

Your path

Answer the four questions and your path appears here: what to do now, next, and later, with the reason for each.

0 of 4 answered

Every site leaves our lab with tracking that works.

Most websites launch blind. Ours launch with the measurement your ads need, tested before we hand over.

  • Google Analytics 4

    Key events for leads, calls and sales, not just page views.

  • Meta Pixel and Conversions API

    Browser and server events, so iOS and ad blockers lose less data.

  • Google Ads conversions

    Enhanced conversions set up and checked in your account.

  • Speed score of 90+

    We target 90+ on Google PageSpeed for mobile before launch.

  • Search basics

    Titles, schema, sitemap and Search Console from day one.

  • WhatsApp click-to-chat

    One tap from any page, tracked as a lead.

Then we help you sell.

A website is the start. These services bring buyers to it, keep orders profitable, or take your products to where buyers already shop.

Not sure where to start?

Thirty minutes on a call, free. You tell us what you sell and where you are; we tell you what we would do first.

Book a free strategy call

Start here. A free 30-minute call to decide what to do first, and a written 90-day plan with numbers if you want the whole picture: products, channels, pricing and budgets.

  • Free strategy call
  • 90-day plan
  • Product selection
  • Channel planning
  • Pricing and margins
More about growth strategy

Account setup, listings, catalogue and ads on Amazon, Flipkart and the other Indian marketplaces, plus Amazon Global Selling for international buyers.

  • Amazon India
  • Flipkart
  • Amazon Global Selling
  • JioMart
  • Shopsy
  • Snapdeal
  • Tata CLiQ
  • Myntra
  • Ajio
  • Nykaa
  • FirstCry
More about marketplace selling

The plumbing that decides whether an order makes money: payment gateways, cash on delivery and partial COD rules, courier aggregators, and RTO reduction with NDR follow-ups so fewer parcels come back.

  • Razorpay
  • PayU
  • Cashfree
  • COD and partial COD
  • Shiprocket
  • Delhivery
  • RTO reduction
  • GST-ready invoices
More about shipping, COD and payments

Profiles that bring enquiries: IndiaMART for B2B buyers, JustDial and Google for local search.

  • IndiaMART
  • JustDial
  • Google Business Profile
More about B2B and local listings

Campaigns planned around profit, with the conversion tracking from your website feeding every bid.

  • Search
  • Shopping
  • Performance Max
  • YouTube
More about Google Ads

Facebook and Instagram ads, plus WhatsApp Business set up to do the follow-up for you: order status updates, abandoned-cart reminders, auto-replies, catalogues and broadcasts.

  • Facebook
  • Instagram
  • WhatsApp Business
  • Order updates
  • Abandoned-cart recovery
  • Auto-replies
More about Meta and WhatsApp marketing

One dashboard, updated monthly, that puts ad spend, orders, returns and margin side by side, so you know whether the business is making money, not just making sales.

  • Ad spend vs. orders
  • RTO and returns
  • Product-level margin
  • Looker Studio
More about profit reporting

Technical fixes, local SEO and content plans that help the right people find you without paying per click.

  • Technical SEO
  • Local SEO
  • Content
More about SEO

Screens for websites and apps designed and approved in Figma before a line of code is written.

  • Web design
  • App screens
  • Design systems
More about UI and UX design in Figma

Hands-on training for owners and teams to run their own listings, ads and website, and to use AI as a working partner across all of it.

  • Marketplaces
  • Ads
  • Websites
  • AI at work
More about training

Built by 77Labs

Three sites we built and still run, so we live with the same decisions our clients do.

Ultimate Properties home page

Real estate, Tricity

Ultimate Properties

A custom real estate platform for new projects across Mohali and the Tricity. Buyers browse projects on the website; the team manages listings and enquiries from a staff panel and an Android app.

  • Custom Node.js website
  • Staff panel
  • Android app
  • Lead tracking
Visit ultimateproperties.in
Wholesale Delhi home page

Wholesale, Delhi NCR

Wholesale Delhi

A wholesale store for retailers and online resellers, with bulk-only ordering, city landing pages for local search, a WhatsApp channel for daily updates and a blog that brings in buyers from across India.

  • Wix Studio store
  • Bulk ordering rules
  • Local SEO pages
  • WhatsApp channel
Visit wholesaledelhi.com
MockMindset home page

Education, PMP exam prep

MockMindset

An exam-prep web app with 1,900+ practice questions, timed full-length simulations, practice and exam modes, filters by domain and approach, and progress tracking for every learner.

  • Custom web app
  • User accounts
  • Question bank with versions
  • Progress tracking
Visit mockmindset.com

Launch first, then grow.

Every project runs the same way, from a website to an ad account: a complete version 1 on a fixed date, then upgrades chosen from how real customers use it.

  1. Free, 30 minutes

    Plan

    A strategy call about what you sell and where you stand. Your written quote splits what goes into version 1 from the upgrades that follow.

  2. On a fixed date

    Launch version 1

    A complete, working version goes live on the date in your quote, with tracking tested. Smaller than everything you want, and finished properly.

  3. Every few weeks

    Grow

    Upgrades in short rounds, picked from real data: what visitors do, what they ask for, what the numbers say. Each one priced before it starts.

How we charge

Every project gets a written quote before any work starts. The price depends on scope, and most quotes come back within a day.

  • Fixed fee

    For version 1, agreed in writing and paid in milestones. Each upgrade is priced before it starts.

  • Optional

    Monthly care plan after launch. Cancel any time.

  • 0%

    Commission on your sales. You keep every rupee of every order.

  • Flat fee

    For ad management, never a percentage of your ad budget.

Tell us about your project.

A person reads every enquiry. Pick the free strategy call if you are not sure what you need; otherwise tell us the service and we will send a written scope and quote.

We reply here first.

Questions we hear often

Shopify suits most online stores. Wix, Webflow or WordPress suit business sites, depending on how much you will edit and publish. Portals and apps get a custom Next.js or Node.js build. Your quote recommends one and explains why, and our platforms page compares them side by side.

Version 1 of a business website is usually live in about three weeks, and an online store in about four, counted from when we have your content. Custom apps take longer. Your quote gives a date for each stage and lists the upgrades that follow.

Yes. Thirty minutes online, no slides and no pitch. You tell us what you sell and where you are, and we tell you what we would do first and what we would not spend on yet. Some of it may involve us; some of it will not.

A fixed fee for the build, agreed in writing before we start and paid in milestones. Care plans and ad management are flat monthly fees. We never take a commission on your sales or a percentage of your ad budget.

Yes. We work with clients in India and abroad, and we help Indian brands sell overseas through Amazon Global Selling.

Yes. Every handover includes a walkthrough of how to edit pages, products and images, and you keep full ownership of the site and its accounts.

You can manage the site yourself, or move to a monthly care plan. Many clients also ask us to run their ads or SEO once the tracking is in place.